Volumax Heat It Up Thermal Activated Protection Creme Finisher 16 fl. oz. Has just enough hold to let you create great styles and looks. Leaves hair with a soft, silky finish. For all types, including colored or chemically treated. A revolutionary blend of luxurious silk proteins and nutrients that are designed to protect, strengthened and condition hair when activated by heat styling. So Heat It Up, for hair that's fuller and healthier than ever before.