Dark and Lovely Color Confidence


Dark and Lovely Color Confidence covers gray to perfection with natural-looking color AND helps defend hair from dryness and breakage for dramatically improved healthy-looking hair.

No worries, no doubts—our no ammonia, permanent cream haircolor penetrates deep inside stubborn grays to give you the uniform, long-lasting coverage you've always desired, even around the hairline! 3x Conditioning Power* = Exceptional conditioning before, during and after you color!

Dark and Lovely Color Confidence the "perfect haircolor" choice for...

  • Complete Gray Coverage
  • Incredible Shine
  • Undeniable smooth and soft hair
  • Natural-Looking Color that Lasts and Lasts